UKACTIVE ANNUNCIA LA “GREAT BRITISH WEEK OF SPORT”

Ukactive ha annunciato una nuova celebrazione dello sport e dell’attività fisica con la creazione della “Great British Week of Sport“.

La prima edizione della campagna metterà in luce il potere che lo sport ha sul benessere mentale e sociale oltre che sulla salute fisica.

La campagna si svolgerà da sabato 19 a domenica 27 settembre, in collaborazione con Sport England, il governo del Regno Unito e la Commissione europea e coinvolgerà una serie di altre organizzazioni per il benessere fisico, mentale e sociale come l’organizzazione giovanile Street Games ed il marchio di fitness Les Mills.

We are delighted to launch the Great British Week of Sport, celebrating everything that’s great about our passion for physical activity and sport. We are living in challenging times, which makes it all the more important we celebrate the incredible spirit and unity through sport and activity that makes our communities stronger. Every day, taking part in physical activity and sport brings people together in a way that is very unique, making our gyms, leisure centres and sports venues part of our social fabric. The Great British Week of Sport will show that physical activity is available to everyone, no matter what your background, age, gender, race or ability, and that being active together is an amazing thing.

Baroness Tanni Grey-Thompson – Ukactive

Enjoying sport and being physically active can make us all happier and healthier, which is why Sport England is pleased to support the first Great British Week of Sport.  We know that sport is a powerful means to bring people together, and so a full week dedicated to showcasing fun and enjoyable activities to encourage people of all ages to get involved means more people should have the opportunity to enjoy the benefits of being active.

Tim Hollingsworth – CEO Sport England

Il pubblico britannico sarà incoraggiato a utilizzare l’hashtag #BeActive sui social media durante la settimana e ad utilizzare le app gratuite “Active 10” per la camminata e “Couch to 5k“, in collaborazione con la campagna Better Health di Public Health England.

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